New product design contest on Desall.com: Barilla and Desall invite you to a new creative challenge for redesigning the iconic Galletti Mulino Bianco biscuits, proposing a modern and distinctive style.
Mulino Bianco, brand of the Barilla group, invites you to propose the new mould for theGalletti biscuits , interpreting in a modern way an icon that has become an everlasting symbol of the Italian breakfast, loved for its lightness and delicacy, appreciated both dunked and dry.
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: you are invited to suggest the new mould for the shortbread biscuit , modernising the current rooster icon in a more contemporary style , creating a product ever more distinctive and distinguishable .
Subject: as the name itself suggests, the subject of the biscuit is and must remain the rooster. Currently the subject of the biscuit is characterised by a rooster weather vane, a symbol that reminds of the rural world. You can decide whether to reinterpret in a contemporary style the rural world associated to the rooster or suggest a new rooster icon. In order to give more dynamicity to your solution, you may evaluate to enrich the rooster with conceptual and narrative contents around which one may tell a story, suggesting for example different representations of the same subject in 3 or 4 variations to be included in the biscuits pack.
Shape: the new biscuit shall maintain the current rectangular shape, but according to your project idea you may suggest some carvings and other workings on the sides or some holes inside the biscuit, that may be functional to the biscuit dunking or splitting. The current frame on the biscuit is a stylistic element that you may decide to maintain, redesign or remove.
Functionalities: in the design of the new biscuit, in addition to reinterpreting in a contemporary style the rooster, you may also think of functional improvements or changes, for example to the benefit of the biscuit dunking or splitting.
Dimensions: the maximum dimensions of the biscuit are 4cm x 5cm (vertical layout).
Style: you are invited to translate in a contemporary style the icon of the rooster, giving voice to the values of genuineness and know-how, well embodied by Mulino Bianco.
Aesthetic details: the biscuit is currently characterised by two colours light/dark, obtained thanks to the shape of the biscuit. In particular, the highest parts on the relief of the biscuits are the darkest. You are free to use this effect for creating details and other embellishments, taking into consideration that the highest parts of the biscuit are the darkest.
Target: the biscuit is mainly addressed for the female and male public, aged between 25 and 55 years.
Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) and, if necessary, remember that you can also attach a .ZIP archive containing extra materials.
Evaluation criteria: in the evaluation of your submissions Barilla will take into account the following criteria:
Degree of innovation
Add the contest to your calendar
Upload phase: 3rd August – 17th October 2017
Client Vote: from 17th October 2017
Winner announcement: approximately by Mid-December 2017
Concept revision: 3rd September 2017 (1.59 PM UTC)
Concept revision: deadline for requiring an optional revision on your project by the Desall team. In order to request a revision, save your project as draft and send your request via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation.
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Galletti Shape Contest” will be accepted.
The selection of the winner by Barilla will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.