Closed/Expired: Gerber Life Grow Up ® Plan innovation challenge

Gerber Life Grow Up ® Plan innovation challenge

Gerber Life Insurance, an affiliate of Gerber Products, the baby food company, provides whole life insurance for children – The Gerber Life Grow-Up ® Plan. It provides financial protection, builds cash value and guarantees life insurance coverage for a lifetime. Most American parents know Gerber Baby Food helps children build a nutritional foundation for the future, but few realize that Gerber Life helps children build a sound financial future as well.

Most people associate life insurance with death, and the need to protect a family when the key breadwinner can no longer do so. When it comes to child life insurance, many parents either don’t understand how it could be relevant for a child with no earning power, or they simply can’t bear to think of the unthinkable, let alone financially benefit from such a tragedy.

But the “death benefit” isn’t the primary reason for buying child life insurance. The real story, is that it’s an accessible and affordable way for young parents to help their children start saving, to better protect them throughout their life. It’s a kind of “nest egg” for whatever life brings.   This financial protection is especially important for people growing up in the US market which has a minimal welfare state provisions.

Most child life insurance buyers, purchase the Gerber Life Grow-Up® Plan before the child reaches 2 years old. When the child reaches adulthood, at 21, he becomes the policyholder.  He can either, close his account and collect the money that has accumulated. Or, better yet, he can keep the policy and have life insurance for his entire life and continue to accumulate cash value.

Gerber Life Grow-Up Plan® Plan guarantees that every policy holder will be insured for his whole life, regardless of any health or medical conditions, or a hazardous occupation. It’s easy to sign up for: it takes 3 minutes to fill in the form to get a quote.

Unlike older generations who learned about insurance products from traditional media channels like TV or direct mail, Millennial moms tend to zap those channels in favor of digital, including mobile.

Gerber Life wants to communicate how Gerber Life Grow-Up® Plan helps parents protect their child’s future in an authentic, simple and emotional way. Can you help?

Creative Challenge

In a poster with a headline and a body copy, convince Millennial moms that the Gerber Life Grow-Up ® Plan is a smart, sensible, and loving way to improve their child’s life potential.


  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Deadline:- 16-08-2017

Take this challenge