More and more people are really engaged with health and are consciously thinking about putting “good stuff in”. They’ve built their healthy routine on the consumption of fresh products and a well-balanced diet. Fruit & vegetables would be the best picks to prepare their healthy breakfast but having fruit & vegetables for breakfast can be a challenge. Indeed it’s hard to enjoy a variety of fruits with no waste and ready-made portions are not easily available. And most of the time these ready made portions are not compatible with our daily morning rush.
Floréale, the vegetal division of Agrial cooperative, is a French Company that produces, packages and markets fresh fruit & vegetables in Europe under 3 different brands: Florette, Priméale and Créaline. The 3 brands offer a wide range of products based on locally grown and in season fruit & vegetables. They are all committed to connect freshly harvested products to consumers.
The current range of product includes raw vegetables, bagged salads, bagged fruits, salads bowls,, sauce dips, dressings, soups and purees. They are all available in supermarkets (chilled area) and daily consumed.
Today Floréale needs your help to imagine new product ideas for breakfast to extend its current offer. The challenge is to imagine new concepts for breakfast made of fresh fruit & vegetables. We want to give people healthy solutions that provide the energy they need to keep going at their best throughout the morning.
Create a fruit & vegetables concept that has the power to change people‘s breakfast habits.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500