Have you ever wondered what is going on behind the closed doors of the innovation department of a multinational company? Well, you’re about to find out! Even better, you’re about to contribute to their next big thing.
The Coca-Cola Company is, like many other companies, looking for ways to make their business more sustainable. While, as a soft drink manufacturer, they still produce and sell a lot of single-use plastic, changing this has become one of their top priorities.
That’s why Coca-Cola is building a model or framework for returnable/refillable bottles. The basic idea is to have both glass and plastic bottles cleaned and refilled after every use. From a consumer perspective, it would look a bit like this: when buying or ordering a bottle, consumers pay a deposit that will be refunded when the empty bottle is returned or collected (remark: the deposit system is not fixed and can be challenged by you if you have a better idea). The bottle is then sent back to the producer to be washed and refilled.
Help Coca-Cola to come up with engaging and convincing ideas of a reward system to incentivize consumers to buy returnable/refillable bottles together with easy ways to transport and store them.
- #1 Prize €2,500
- #2 Prize €1,500
- #3 Prize €500