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Help us create premium offerings for younger generations of consumers?

saadithya by saadithya
December 30, 2022
in Competitions, Idea competition
Reading Time: 1 min read
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Help us create premium offerings for younger generations of consumers
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The word “premium” has always been associated with things like a higher cost, better quality, finer ingredients, etc. However, the concept of premium for Millennial & Gen Z generations doesn’t necessarily match what their parents or grandparents viewed as premium.

As these definitions of what is considered “premium” evolve, we are interested in your ideas & insights to help us better define premium for younger consumers, and figure out what this category will look like in the future.

Awards:- $1,600

Deadline:- 31-12-2022

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