The word “premium” has always been associated with things like a higher cost, better quality, finer ingredients, etc. However, the concept of premium for Millennial & Gen Z generations doesn’t necessarily match what their parents or grandparents viewed as premium.
As these definitions of what is considered “premium” evolve, we are interested in your ideas & insights to help us better define premium for younger consumers, and figure out what this category will look like in the future.
Awards:- $1,600
Deadline:- 31-12-2022
