Meijer is a family owned, regional retailer with over 240 shopping supercenters throughout Midwest. At Meijer, we focus on our customers and thrive by meeting their needs and expectations, which is why we’re always interested in gathering insights from them. In this exercise, we want you to imagine you’re in charge of crafting the best possible credit card offering from Meijer.
In your submission, we want to understand the credit card benefits and rewards you know and love today. Then, we want to hear your out of the box ideas for new rewards and benefits for the Meijer Mastercard (which can be used at Meijer and anywhere Mastercard is accepted).
Please answer the following questions:
1) What is the best benefit you’ve received from a credit card that isn’t tied to earning rewards, discounts, or cash back?
- Why is this reward or benefit the best?
- How has it impacted where and when you use your credit card?
2) What are some benefits that the Meijer Mastercard could provide to shoppers that are NOT tied to rewards, discounts, or cash back?
- Explain how your benefits ideas would be unique to the Meijer Mastercard
3) What are some benefits that the Meijer Mastercard could provide to shoppers that ARE tied to rewards, discounts, or saving money?
- We are more interested in hearing if there are specific spending categories for rewards or financial benefits this card could provide. Don’t just tell us “10% cash back”
NOTE:
If you attach your submission as a PDF, PPT, Word Doc, or other file type, you must still paste your answer text into the body of the submission window. Failure to do so will result in a lower score.
- 1-10 Scale
Awards:- $1,600
Deadline:- 12-04-2022
