When most people think of product packaging, they think of what is called Primary Packaging. This is the packaging that most closely touches a product, and is what you typically see on the shelves in a retail setting. For example, the actual bag of a bag of chips, the cardboard box of a juice box, a matchbox, etc.
What we don’t sometimes consider is what’s called Secondary Packaging. This is the packaging that is used while transporting products that are already in their primary packaging. Its main goals are to protect products and provide branding during transit/shipping. Most of this packaging is discarded once the shipment arrives at its destination. Examples of secondary packaging include things like:
- The plastic rings that hold a six pack of cans together
- Cardboard boxes that hold cases of beverages together
- Plastic wrap used to keep products in place on when transported on pallets
For this challenge, we’d like to understand your thoughts on secondary packaging, its usefulness, and whether there might be ways to improve how it’s used. Specifically, we are interested secondary packaging that is ONLY used during transit and does not end up in the hands of consumers.
NOTE – Check out the attached JPEG to see visual examples of secondary packaging