Peat, a naturally occurring material of partially decomposed plants and other organic matter, is the primary material used for decades to grow plants in pots and containers. Harvesting peat has a significant environmental impact and there is great pressure to reduce its use worldwide. Israel Chemicals Ltd (ICL), the Seeker for this Challenge, is looking for sustainable and economical alternatives to the use of peat for horticultural applications.
Peat is one of the main growing media used for growing plants in pots and containers. A naturally occurring material composed of partially decomposed plants and other organic matter, peat is vital to the world’s environment as the most efficient carbon sink on the planet. More carbon is stored in peat than all the other vegetation on earth, including the world’s forests. Peat is also used as a fuel in many regions and traditionally is used at the whiskey industry to create the distinctive “peaty” flavor but regardless of its end use the harvesting of peat significantly impacts the environment and due to this there is great pressure to reduce its use worldwide. The Seeker is looking for an environmentally-friendly, sustainable, and economical replacement for peat for use in growing plants in pots and containers.
There is a guaranteed award. The award(s) will be paid to the best submission(s) as solely determined by the Seeker. The total payout will be $15,000, with at least one award being no smaller than $5,000 and no award being smaller than $2,500.