Immigration has been woven into the social fabric of America since its inception. Throughout the country’s history, the influx of immigrants from all over the world has strengthened the economy, enriched the culture, and broadened the collective ideal of what it means to be American.
Today, the US has more immigrants than any other country—approximately 46.6 million. One-in-four Americans is the child of an immigrant or an immigrant themselves. Most Americans, whether they live in small towns, suburbs, or big cities, come into contact with immigrants—both new arrivals and long-term residents—on a daily basis in their local communities. They are neighbors, colleagues, friends, and family members.
However, not everyone is comfortable with these trends. About half the American population share unease about the growing diversity of their communities and the role that immigration is playing in this, fearing that their families are being left behind, and believe myths that newcomers are “cutting the line” – taking jobs, burdening schools and government services, and weakening their community’s “mainstream” traditional culture.
This can contribute to many immigrants feeling excluded or unwelcome in their communities, which hurts society as these immigrant families, workers and business owners are less able to put down roots, build their education and careers, and invest in their adopted hometowns.
The Advertising Council, an American nonprofit organization, endeavors to improve the lives of all Americans through public service advertising. Together with the American Immigration Council, Welcoming America and Welcome US, the Advertising Council is looking for new ways to inspire more Americans to view immigration as a strength of both the nation and local community, rather than a threat. Can you help?
In a poster with a tagline, encourage Americans to accept and welcome immigrants as they are the strength of the nation and local community, rather than a threat.
- #1 Prize €1,500
- #2 Prize €600
- #3 Prize €400