Ivory, one of P&G’s first ever products, revolutionized the soap category in 1879 as the first soap that floats. Today, we may not think this is critical, but in the late 19th century, when people were still bathing in the murky waters of local rivers and streams, a soap that floated was revolutionary, easier to use, and a longer lasting investment!
Ivory soap (& body wash) are made with pure and purposeful ingredients: they are free of dyes and parabens and contain essential oils and ultra-nourishing moisture. Ivory’s patented ultra-mild cleansers are designed to be sensitive on skin, yet serious on clean for face & body.
In fact, this natural simplicity that gives families peace of mind is what makes Ivory a brand families trust. Ivory has remained pure, clean and ultra-mild, with ingredients people can trust, for seven generations. Yet, it continues to innovate on this promise of pure & purposeful, to support a healthy & thoughtful way of life.
Today, this iconic brand, who believes less is more, needs your help to engage with modern millennial parents. Can you help?
In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500