Jack Daniel’s is the world’s number 1 selling premium Tennessee Whiskey. This global iconic brand is sold in over 165 countries around the world, but is still all made in one place.
In 1866 Jack Daniel himself registered his distillery in Lynchburg, Tennessee. While this small town may not be on everyone’s radar, it is the only place in the world to make every drop of Jack Daniel’s Tennessee Whiskey. While some change has been inevitable – it has never touched the whiskey that ends up in that distinctive square bottle. Every drop is still made from the same cave spring discovered by Jack himself. Jack Daniels still burn their own charcoal, make their own barrels and age every batch until it is good and ready.
Jack Daniel’s stands for being a symbol of strength and for what is real. When consumers drink Jack Daniel’s they should feel strong and centered. When consuming in a pub or bar they should look confident, independent and intriguing.
Even though Jack Daniel’s is a brand with such rich heritage and is an iconic brand, young drinkers are opting for more trendy options such as craft beer, or other hip whisky and rum brands. How can Jack Daniel’s engage these younger consumers and get them to be proud to order Jack Daniel’s?
Make Jack Daniel’s premix relevant for confident whisky drinkers when they are drinking on premise
- #1 Prize €3,500
- #2 Prize €2,000
- #3 Prize €1,000
- #4 Prize €500
- #5 Prize €500