The word “Manifesto” might make you think of Karl Marx or the Unabomber but we’re not talking about personal or political manifestos here. We’re looking for Campaign Idea Manifesto – an elegant declaration of the principles of a brand’s campaign. In other words: it’s an inspiring essay that shows what a Campaign Idea is all about.
This is your chance to tap into your inner poet. Ideally, your Manifesto should:
- Succinctly sum up a Campaign Idea’s purpose and goals.
- Inspire readers to want to do more and engage with the brand and the campaign.
- Leave everyone a little better off for having read it.
The goal of this project is to create an inspiring and emotional Manifesto for a new jewelry collection aimed at millennials. Choose one of the Campaign Ideas listed in the background and expand it into an artful Manifesto in 750 characters or less.