Kiri is a cheese brand, sold and consumed all over the world, especially in Europe, North Africa, Asia and the Middle East. In the Middle East region, Kiri stands for indulgence and naturality, with products made from generous cream and the best milks, prepared with extra care and a secret know-how.
In the Middle East, Kiri is considered as a premium product that offers the best from nature in a creamy and indulgent recipe. The product has evolved to fit the consumers’ habits in the region, where people spread Kiri on bread at breakfast or lunch and often cook with it. Although the iconic square portions remain the most popular product, Kiri cheese also exists in tubs that are easier to spread, or in snacking format – ”Dip&crunch”, which combines Kiri cheese and breadsticks.
Kiri is a much-loved brand consumed by the whole family, adults and kids, and a product that most people know for its superiority. Kiri brings a unique creamy experience to a context where the cheese culture is well established but offers a limited pleasurable experience. Compared to other regions around the globe, Kiri is a premium brand that people choose in order to add a touch of excellence to their daily lives.
We know that Middle Eastern moms want to offer the best to their family through high quality standards. Kiri is their top choice as a natural product that delivers on taste, while fitting with their modern lifestyle (easy to spread, quick and easy to eat).
Today, Kiri needs your creativity to invent a new Kiri individual cheese product for Middle Eastern moms who want to provide their family with the best.
Invent a new Kiri individual cheese product for Middle Eastern moms who want to offer the best to their family.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500