During Christmas season, Lindt CHAMPS-ÉLYSÉES brings indulgence and enchantment to many consumers in France. With its iconic premium packaging, instantly recognizable by its signature Avenue perspective and Arc monument, the assorted pralines box illuminates the home of millions of consumers every Christmas.
Lindt is now looking to produce a new, modern Champs-Élysées Limited Edition design for Christmas 2021 that will stand out on-shelf as a unique piece in the Champs-Elysées range.
Create a truly modern and stylish Limited Edition packaging for Lindt’s CHAMPS-ÉLYSÉES box that appeals to aged 30-50 consumers.
A minimum of 3 and up to 5 pieces of work will be chosen by Lindt as Finalists and receive €1,000 each. From the Finalists, Lindt’s judging panel (and potentially a fan vote) will choose 1 piece of work to be the Selected Creator, who will receive an additional €3,000.
- Potentially have their work used across Lindt’s social and digital marketing channels
- Potentially be included in Lindt’s vote to confirm the Selected Creator
- Receive €1,000 for each piece selected
Lindt (and potentially fans) will vote to determine which Finalist will become the Selected Creator. The Selected Creator will:
- Potentially have their designs produced into a Limited Edition box design on sales Christmas 2021
- Potentially have their design potentially showcased across social, digital, PR, point of sale, and out of home marketing
- Receive an additional €3,000 for each piece selected