The retail environment for consumer goods is changing at a rapid pace. Automation, robotics, and digital services have become the norm which means consumers expect instant gratification and rapid delivery on top of highly customized purchases.
The Coronavirus pandemic has even further accelerated all the above trends as companies try to adapt to the “new normal” and stay competitive in the market. This has created the term SafeX (health & safety experience) which has become the new CX (customer experience) meaning that customers do not want to linger inside a store any longer than necessary. The pandemic has also created more opportunities for resilience and sustainability in supply chain processes. For example, artificial protein alternatives are growing in popularity to combat climate change. Packaging innovation is another positive pandemic trend occurring in order to reduce our carbon footprint.
Today, retailers buy in their goods and store items in bulk on displays and e-retailers tend to deliver direct to consumers. These are current practices, but what does this retail environment look like in 20 years’ time and beyond? We want to hear your ideas on how consumer packaged goods (CPG) could be sold in the future – and how changing consumer demands plus continued development in technologies will impact the total retail environment.
*We are looking for extreme creativity and out of the box thinking for this project so feel free to incorporate technologies that are only in the concept phase right now. Make sure to also think as far out as 2050 when you are envisioning the future of retail and associated experiences!*