For professionals, insurance is essential to cover the liability of the company director, his or her premises and employees. It can represent a significant cost to the business. However, the relationship with the insurer is often limited to yearly contact or the management of a claim.
MMA, a leading French insurance company is aware of this. Their vision is that the insurer must be a real daily partner in the management of their company and the assessment of the risks to which they are exposed. This is especially relevant, as MMA relies on a network of independent entrepreneurs to sell its insurance solutions. This means that they are, themselves, company directors, well placed to understand the day to day needs of their customers, especially in their professional life. Now the aim is to develop a service which shows that MMA really understands professionals and supports them in their daily needs.
Can you use your creativity and your empathy to imagine new digital services which correspond to the day to day needs and concerns of the company director MMA customers?
Imagine what services could be offered by MMA in a mobile app for its company directors so that they develop a trusted and practical relationship with their insurer.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500