Although NESCAFE BLEND 43 is almost synonymous with coffee, it’s beginning to look tired and is seen as a compromise compared to premium coffee (cafes) and more exotic competitors. We need to instil some pride and emotional connection back into the brand but in a uniquely NESCAFÉ BLEND 43 way.
It’s the ‘power cup’ that sets you up for the day, giving you that feeling that you can take on the opportunities and challenges that lie ahead. It’s way more than a caffeine hit, it’ll put you in the right state of mind to take on anything.
It doesn’t matter whether your day starts at 4 in the morning or 6 in the evening as you head off for the night shift. It doesn’t matter whether the start to your day is structured or chaotic, rushed or relaxed.
NESCAFE BLEND 43 wants your help to develop a big campaign idea that will run for years to come that will connect emotionally with coffee lovers, getting them to reappraise the brand. This is a great opportunity for you to inspire us with your amazing ideas. It’s time to grab that cup of NESCAFE and think creatively!
Tell us your emotionally rich and distinctive story about how you take on the day with your ally – NESCAFE BLEND 43
- #1 Prize €4,000
- #2 Prize €2,500
- #3 Prize €2,000
- #4 Prize €1,000
- #5 Prize €500