If you are a coffee aficionado, you probably know NESPRESSO, and it’s quite possible that you appreciate a cold espresso coffee when it is hot outside. In fact, cold coffee is becoming more trendy. “Iced coffee” and “Cold brew” score high on key word searches on the Internet, and the cold coffee market, is expanding significantly.
NESPRESSO, has shaped the global home coffee culture over the last few decades, and aims to continue leading the way. Therefore, developing & commercializing a NESPRESSO On Ice concept is an important foray for the brand. NESPRESSO launched an activation campaign promoting a simple 3-step ice cold recipe using its Grands Crus in 2016. In 2017 NESPRESSO is launching two new limited edition coffees that have been specifically created to be consumed cold, building on the recipe promoted in 2016.
Could you help design a NESPRESSO On Ice boutique window that surprises passersby from the sidewalk?
Create a daring, surprising and luxurious 3D window design concept for NESPRESSO On Ice.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500