Expired: Nestlé Cold Beverage Innovation challenge

Nestlé Cold Beverage Innovation challenge

You are out and about with your friends or family and you are seeking for a healthier refreshment. But on offer it is the same old, same old cold drinks you have tried before. Nothing new, nothing exciting. Yet the world of beverages has changed so much with some new trends that people now expect to see in their drinks.

Nestlé needs your help to shake-up the world of cold beverages. Can you invent a new cold drink that follows the latest trends yet that you would drink regularly?

Creative Challenge

Create a new cold drink to be ordered at a fast food, restaurant or drink outlet reflecting at least one of the Millennials trends below.


  • #1 Prize €1,500
  • #2 Prize €600
  • #3 Prize €400

Deadline:- 13-08-2017

Take this challenge