Closed/Expired: Oral-B Electric Toothbrush video contest

Oral B

Do you know why your oral health is important? The mouth is at the center of essential things you do every day. And how do you achieve great oral health? Begin with removing plaque from your teeth and gums. Plaque is the cause of most oral issues like cavities, bad breath, gingivitis and other gum problems. Plaque is not water soluble so you need to physically remove it by brushing.

But did you know a manual brush can leave up to 50% of the plaque behind? You cannot brush all parts of your mouth equally well because of the angles. And if you are too tired to brush well or too quick, plaque gets left behind! Another issue with manual brushes is you may be brushing too hard and damaging your gums without even knowing it! To thoroughly remove plaque you need to brush all areas in your mouth, with the right number of movements, for the right amount of time and with the right pressure. A good electric brush is designed to do this.

Now, when it comes to choosing an electric brush, what makes Oral-B different? First, your teeth are round, not square shaped. You would not put a round peg in a square hole. Secondly, only Oral-B uses 3D action (Oscillating Rotation technology) to remove plaque; its up-down movement breaks up plaque and its side-to-side movement gently sweeps it away.

Creative Challenge

Reinvent the way the Oral-B electric toothbrush demonstrates the superiority of its unique features in plaque removal with a layer of creativity, to convince Koemi that Oral-B is an essential part of a healthy life.


  • #1 Prize €7,000
  • #2 Prize €5,000
  • #3 Prize €3,000

Deadline:- 19-12-2016

Take this challenge