Your mission is to show us what the future of Perfect Fit cat food looks like; a product that makes it the # brand for health expertise, whilst increasing the closeness felt between cat parents and their cats!
it’s important for Russian ‘cat parents’ that their feline friends are as fit and healthy as possible.
Perfect Fit is a top-selling dry and wet cat food brand in Russia, with the ambition to be number one in the health segment. Perfect Fit’s main competitor, Purina One, has been growing quickly because it regularly brings out innovative new foods and makes improvements to its core products.
We would like cat parents to switch from buying other brands of dry cat food in the health segment (Purina One mainly) to buying Perfect Fit dry and wet AND switch from cheaper brands into buying the more premium Perfect Fit. We also want cat parents to see Perfect Fit as a healthier solution than home-prepared food.
Perfect Fit needs your help to create innovative new product ideas that will allow it to become the #1 Health Expert in cat food in Russia!
#1 Prize €1,000
#2 Prize €750
#3 Prize €500