Expired: “Probably the best” Activation

“Probably the best” Activation

Carlsberg believes in brewing their beers with the utmost passion and optimism. They are always working hard to constantly improve the beer and giving beer drinkers all over the world the best possible brew with the best possible brewing techniques. They use the best quality ingredients to brew their beer which gives Carlsberg its distinct taste and makes it stand out compared to other beer brands in the world. This makes Carlsberg probably the best beer in the world!

There are always situations in a person’s life where they are discontent with something and they feel that they will be much happier with something better. For e.g. a lot of people are dissatisfied with their jobs and daydream about having a better one. These are the situations where Carlsberg wants to be present for them with an ice-cold glass of Carlsberg beer and offer them ‘Probably the best job in the world’. A once in a lifetime opportunity to enjoy Carlsberg beer and make money for just drinking beer for 4 hours!

We want your help in coming up with ideas based on ‘Probably the best…’ which will help Carlsberg connect with beer drinkers in an engaging and meaningful way.

Creative Challenge

Tell us an engaging and buzzworthy idea which will bring to life Carlsberg’s claim of ‘Probably the best beer in the world’ to help connect with beers drinkers in a meaningful way.


  • #1 Prize €4,000
  • #2 Prize €2,000
  • #3 Prize €1,000
  • #4 Prize €500

Deadline:- 28-05-2017

Take this challenge