Closed/Expired: Psoriatic arthritis story contest

Psoriatic arthritis story


Help Novartis Pharmaceuticals Corporation (Sponsor) and the National Psoriasis Foundation spread knowledge about psoriatic arthritis through a creative, emotionally compelling video that features real people who are affected by this chronic disease.

We are searching for people living with and affected by psoriatic arthritis (PsA) to feature in an awareness video, with the ultimate goal to encourage people to work with a dermatologist or rheumatologist to get the best possible care.

You’ve likely heard about psoriasis before, and if so, you probably think of the skin disease that causes itchy and scaly rashes. Yet did you know that up to 30% of people with psoriasis may also develop a form of inflammatory arthritis called psoriatic arthritis (PsA)? [i]


PsA affects people’s skin and joints. It can occur when the body’s immune system begins to attack healthy cells and tissues causing inflammation in the joints, as well as overproduction of skin cells.[ii] The inflammation can affect any joint in the entire body, and can lead to irreversible joint damage and disability caused by years of inflammation.[iii],[iv] Although people with psoriasis can develop PsA, the arthritis can appear before the skin disorder in as many as 15%-20% of people.[ii],[v] What’s really remarkable is that up to 15% of people living with psoriasis have psoriatic arthritis and may not even know it.[vi] That’s why we are coming to you Tongalers.


What you need to know:

  • These must be true stories featuring people who have been diagnosed with PsA and/or their caregivers. No actors.
  • Story submissions must include a 500 character (or less) summary, and a photo of the person whose story is being submitted.
  • The person from the submitted Story, if selected, will be featured in a short documentary-style video.
  • The content should be engaging, beautiful and creative, using a fresh approach. The Sponsor would like to move away from just using talking heads.
  • While the Sponsor would like to feature someone living with the disease, they are also interested in connecting with their caregivers/family as well. They are open to showcasing all of their unique points of view.
  • The video should not mention any specific medical therapy or drug. Its purpose is to bring awareness to the disease, how it affects people, and how those affected feel when they learn about the disease and ways to manage it.
  • NOTE: If submitting on behalf of a Story subject, please know the following:
    • Prizing for Stories are not awarded until the subject has cooperated with the producer selected by the Sponsor, and the video is completed.
    • When submitting on someone else’s behalf, the subject must agree to participate for no compensation beyond the Story award.
  • Employees of pharmaceutical companies or any other advocacy organization are not eligible to enter. Healthcare practitioners and healthcare organizations are also not eligible to enter.

[i] Arthritis Foundation. What is Psoriatic Arthritis? Available at : Accessed February 2017.

[ii] Mayo Clinic. Psoriatic arthritis – Symptoms and causes. Available at: February 2017.

[iii] American College of Rheumatology. Psoriatic arthritis. Available at: Accessed February 2017.

[iv] Mease PJ et al. Managing patients with psoriatic disease: the diagnosis and pharmacologic treatment of psoriatic arthritis in patients with psoriasis. Drugs. 2014;74(4):423-441.

[v] Al Hammadi A et al. Psoriatic arthritis: Practice essentials. Medscape, January 21, 2016. Available at: Accessed February 2017.

[vi] Villani AP, et al. Prevalence of undiagnosed psoriatic arthritis among psoriasis patients: Systematic review and meta-analysis. J Am Acad Dermatol. 2015;73(2):242-8.


The goal of this project is to create one 90-second video with a 15-second teaser to generate awareness and inform viewers about psoriatic arthritis (PsA), provide hope, and inspire them to see a dermatologist or rheumatologist to find what’s best for them. The video should emotionally engage people who suffer from the disease (or care for someone who does) and make them aware they are not alone. While it’s important to tell the story of the struggles individuals with PsA encounter, the video’s message should ultimately be uplifting and leave the viewer with a sense of hope and optimism.

For Filmmakers:

The Sponsor is open to different approaches within the documentary format, e.g. using animation to show a past story told by the subject. If you have an interesting visual approach or unique way of telling the subject’s story, they would love to hear it in your Pitch.

–Deliverables: All of the following assets are due at the close of the Video phase. Please upload the videos as separate submissions.

  • 90-second video
  • 15-second teaser
  • 5 still images

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:

  • TREATMENT – Submit a treatment detailing your approach for bringing the winning story to life and your fresh approach to visually engage the viewers. The Sponsor may provide feedback on your treatment and ask you to submit additional references/materials.

IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense), so please don’t jump the gun.
If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

–Key Marketing Messages: 

Living with symptoms of PsA, both joint pain and skin related, don’t have to be the “norm.” See a dermatologist or rheumatologist to get the care that is best for you, or visit the National Psoriasis Foundation website ( for more information.

  • The video’s focus should be on the storytelling of the subject’s experience. The end card should be the device by which you drive people to the National Psoriasis Foundation website.

–Target Audience: PsA patients, people who may have PsA but are unaware of the disease, family and friends of people with the disease.


–Executional Mandatories: 

  • Do not show products or mention/recommend any psoriasis or psoriatic arthritis medical therapies.
  • Do not give any kind of medical advice, but rather refer viewers to rheumatologists and dermatologists.
  • Do not show any third-party logos or IP.


–Tone: Authentic, Creative, Uplifting and Emotionally Powerful. While you should depict the struggles with PsA, make sure that the tone of your video and storytelling generates a sense of hope and uplifts viewers.


In your Pitch, make sure to describe and showcase how you will create this authentic story video in a fresh and creative way. The Sponsor wants to steer away from the conventional talking head video. They want a video that will really resonate with the audience and fully engage them, making viewers want to share it. Think about how you could use things like transitions, graphics, animations, etc., for a unique way of storytelling.


–Exposure: The videos will be distributed through social media channels, including Facebook and Twitter, and housed on the National Psoriasis Foundation (NPF) website. They may also be posted on the Novartis website and, a Novartis online community for people living with PsA.

END CARD: Videos will need an end card driving viewers to the National Psoriasis Foundation’s website.

This Project will be worth a total of $45,000 and consists of five (5) Phases: a Story Phase, a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.


PHASE 1: STORY – Submit your real Psoriatic Arthritis Story in 500 characters (or less). Story submissions must also include a photo of the participating story subject and their location (i.e. city, state, country).

NOTE: If you submit on behalf of a Story subject, please know the following:

  • Prizing for Stories is not awarded until the subject has cooperated with the producer selected by the Sponsor and the video is completed.
  • If you are submitting on someone else’s behalf, then the subject must agree to participate for no compensation beyond the Story award. If a Story subject’s participation is contingent on a percentage of potential winnings from the Video phase and/or an additional casting fee, then they are not eligible.

The winning Story submissions will receive $2,000 each.

In addition, the two nominated subjects will be featured in a short documentary video showcasing their unique and uplifting story.

PHASE 2: PITCH – Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

  • Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  • Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  • Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
  • Script (Optional): This should include dialogue from the video you intend to create.
  • Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
  • Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
  • Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.


The two (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $10,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,500. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.


PHASE 3: PRE-PRODUCTION – The two (2) Pitch Winners from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:

  • TREATMENT – Submit a treatment detailing your approach for bringing the winning story to life and your fresh approach at visually engaging the viewers. The brand may provide feedback on your treatment and ask you to submit additional references/materials.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.


PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winners will each create a 90-second Video based upon their winning Pitch.

NOTE: The 90-second Video, the 15-second teaser, and the five (5) still images are all due at the close of the Video Phase. Please upload the Videos as separate submissions.

After revisions are completed (see the Revisions Phase details for more information), the Judges will score the two winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the 2 Pitch winners will receive prizes.

–Video Phase Payout: Winners of the Video Phase will earn $10,500 after the video and all revisions are completed.


–Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a “name your price” system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

–Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 5: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16×9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.



5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.

Awards:- $ 20000

Deadline:- 14-06-2017

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