How can digital technology help restore travelers confidence and help Southeast Asia’s small and medium-sized tourism businesses endure the COVID-19 downturn?
Southeast Asia depends on domestic and international tourism for sustainable economic growth. COVID-19 has widely disrupted tourism, resulting in significant job losses and low overall economic productivity. Re-establishing confidence to travel, both international and domestic, will be critical for Southeast Asia’s long term economic recovery as borders begin to reopen. With health and safety being a critical consumer concern, innovative solutions are emerging to provide real-time accurate information needed for safe travel planning, provide tourists with peace of mind, and promote local tourism businesses. Proactively and effectively communicating safety protocols and accurate travel information will help assure international and local tourists that destinations are ready to receive visitors.
To help Southeast Asia’s small and medium-sized tourism businesses endure the COVID-19 downturn, how can we use digital technology to provide health and safety information, or develop consumer products and services, that restore confidence to travel?
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