Expired: Re-introduce Braun epilators innovation challenge

Braun design contest

Tell ladies the true and amazing story about epilators!

An Epilator is one of several hair removal methods. Like waxing, an epilator removes hair from the root thanks to its tiny tweezers. In one stroke, it removes body hair, with the tweezers rotating, catching and removing hair that’s 4 times shorter than wax. The results last for 4-6 weeks, not only days. However, because epilators pull the hair from the root, there can be some pain at first, if one’s not used to it.

Today’s epilators are quite sophisticated and versatile. They can be used dry or wet – in the shower or bath tub, which reduces the pain. And, epilators are often used in tandem with other hair removal methods, as no one methods suits all body parts and occasions. The price of an epilator ranges between $40 – $170.

Braun would like to tell the real story about epilators. Most women don’t perceive it as an affordable, quick & convenient hair removal option with such long-lasting results. It is perceived as an ‘old method, the one my mum used’. And, most don’t know that the first impression of “pain” subsides almost completely with regular use.

Braun would like to reintroduce epilators, rejuvenating the image, as the smartest solution for hair removal, to a new generation of women between 20 – 30 years old. These ladies are often working full time, spend their own money, have sophisticated beauty routines, enjoy exploring beauty products to give them an edge, and might even be buying their own appliances for a new home. Can you help?

Creative Challenge

Create an original poster with a headline to make the Braun epilator more desirable for ladies in their 20s and 30s who simply don’t know, or aren’t interested, in buying an epilator.

Awards:-

  • #1 Prize €4,000
  • #2 Prize €3,000
  • #3 Prize €1,500
  • #4 Prize €1,000
  • #5 Prize €500

Deadline:- 17-07-2017

Take this challenge