What is Red Dot Award: Design Concept
Identifying good design since 1950, the Red Dot Design Award received more than 18,000 applications in 2016. Making the competition one of the biggest and most prestigious design awards worldwide. In 2005, the award recognised the need to identify and celebrate new design concept and innovation, the precursor of tomorrow’s great product. Believing a design concept must be evaluated based on its design merit without prejudice, the award created a unprecedented platform that accept entries from companies to design students.
Independent evaluation without prejudice
These entries are subjected to a “blind” adjudication where the information of the participant are hidden from the jury. A testament to this belief, the result is a wide spectrum of winners for the Red Dot: Luminary, presented to the best concept of the year. From 2007 to 2016, the winners are Saab Automobile AB and GM Europe Design, Francesco Sommacal, Design Exchange, Agent, Philips Design, Huang Hsin Ya and Huang Pin Chen, Massey University, School of Design, College of Creative Arts, Superperdestrian, Hankook Tire, and most recently, Google, Inc.
Red Dot Design Ranking For Design Concept
Today, the Red Dot Award for design concept has grown to be the largest and most recognised professional design competition for design concept, prototypes ready to launch products worldwide. As the industry benchmark, this competition becomes the foundation of the Red Dot Design Ranking, published by the Red Dot Institute. The Red Dot Award: Design Concept is administered by Red Dot Singapore Pte Ltd. Every year, Red Dot Design Ranking, highlighting the top 15 companies, design studios and design institutions of different regions is now the ultimate reference for design achievement and capability. In 2016, the Red Dot Award for design concept received 4,698 entries from 60 countries.
Red Dot Design Museum Singapore
In addition to the sheer number of participation and the illustrious list of winners, the award’s prestige is also built upon the special privilege bestowed upon winners. Today, Red Dot Design Award is the only international design award that has three large world class design museums to celebrate and showcase its winners. Every year, the winning concepts of the Red Dot Award for design concepts is exhibited at the Red Dot Design Museum in Singapore. The museum, together with the yearbook, the yearbook apps, the online exhibition, the travelling exhibitions and the numerous media features brings attention of millions to the achievement of the winners, making the Red Dot Award for design concepts, the definitive award to win.
Red Dot Award for design concept, product design and communication design
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. Each of the award addresses specific area of design and does not conflict with one another. The award for design concept accepts design concepts for products, services or communication designs that are not already mass produced and sold in the market at the time of submission to the competition. The award for product design accepts products that are already available in the market and the award for communication design accepts communication related design works that have already executed and published.
Early discount submission period
2 Jan – 31 Jan 2017
You can submit your design concept to the award at a highly discounted fee. Submit 2 entries together, and one of the entries will be free from submission fees. When you submit your design concept at this period, you have the advantage of pre- judging.
Standard submission period
1 Feb – 22 Mar 2017
When you submit your design concept at this period, you have the advantage of pre- judging. Submit 2 entries together, and one of the entries will be free from submission fees.
Prejudging gives you 3 benefits:
a. You may submit your design concept in English, Chinese, German, or in Korean. This helps you save time and cost by avoiding the need to have your work translated into English until the jury admit the concept to final judging.
b. Low submission fee to test the readiness of your design concept since the presentation fee is only applicable if your concept passes the prejudging phase.
c. Submit more design concepts to the award and only pay for the presentation fee for those design concepts that have the potential to win a Red Dot.
Prepare for final judging
You can translate the information to English yourself and submit the English presentation at participant portal OR you can purchase an English translation service at participant portal to do it for you.
At this stage of the award, you can provide a video link and/or a prototype/model to add to your entry. The video and prototype/model are optional. The deadline to send the prototype/model are 24 May 2017, unless otherwise instructed.
Late submission period
23 Mar – 24 May 2017
Submit your design concept in English only.
Design concepts submitted during late submission period will proceed directly to final judging.
You may provide a video and/or a prototype/model to add to your entry. The video and prototype/model are optional. The deadline to send the prototype/model are 24 May 2016.
Awards:- This year’s Red Dot winners will emerge from 34 concept categories and will be announced for their outstanding design quality and excellence on the 5 October 2017 in Singapore.
Entry fees:- $50