How might we reinforce a culture of generosity by creating charitable giving solutions that are more accessible, inclusive, and effective?
Generosity is a universal human value that spans time, geographies, and cultures. It strengthens relationships and communities. As people come together to respond to COVID-19 and the movements for racial justice, the power of generosity has never been more apparent.
This initiative focuses on everyday givers—of all races, genders, socio-economic statuses, and perspectives—who are key to supporting the essential work of nonprofit organizations. While you may hear more about the giving of wealthy philanthropists or large foundations, the everyday giver is one of the largest sources of charitable dollars that fuel the nonprofit sector. Around the world, everyday givers advance an unlimited number of causes, from climate change and hunger to public health and racial equity.
People are innately generous, but the giving process can be complex. It can be hard to find the right organizations to support, know how much to give, or understand the impact of a gift. We believe the giving landscape is ripe for innovation that will make it easier for donors to give. As the body of research around individual giving behavior grows, this program hopes to bridge the gap between research and real world innovation—by getting better products into the hands of everyday givers. Our goal is to optimize and reimagine tools and products that will help all donors give more and give better.
Alongside the Bill & Melinda Gates Foundation, this program challenges our global community of innovators to come together and build solutions to address the following question: How might we reinforce a culture of generosity by creating charitable giving solutions that are more accessible, inclusive, and effective? Together, we’ll explore why everyday givers play such an important role, how the state of giving is rapidly evolving alongside societal shifts, and the unprecedented opportunity to design tools that empower everyday donors to have an impact on the causes they care about.
Awards:- We’re thrilled to create an ecosystem of collaboration and feedback for all participants submitting to the Reimagine Giving Challenge. Up to 10 Selected Concepts will receive a share of up to $100k USD in prize funding, as well as refinement support from IDEO designers.