The rose flower, aside from its exquisite perfume, has beneficial skin properties that have been identified a long time ago. Today, as women look for more natural skincare options, many cosmetic brands are using rose extracts as a key ingredient and exploit it in their communication. As a result, it is crucial that brands use a singular communication to help people tell the difference between different rose based cosmetics.
Our sponsor has great potential to be ahead of the competition. This well-known French premium skincare brand has invested 15 years of research into a wild rose, to optimize it, and get the most powerful extract possible. Indeed, this is the only rose that has been created specifically for skincare and it comes along with a beautiful story. Yet the brand does not really exploit it in its communication, and for now, simply showcases the jar of the product along with a beautiful rose.
As the brand is preparing to add a new product, a concentrated serum, to its range of skin treatments, are you ready to help our sponsor reinvent its communication conventions, and tell a powerful story around its rose?
Create a breakthrough visual design featuring the rose flower to convey the uniqueness of this French premium skincare brand.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500