Imagine a tiny 6 feet x 6 feet store filled with soaps, shampoos, conditioners, snacks, toothpaste, etc. It is difficult to spot a particular product in the chaos right? Making a product stand out in tiny stores is a huge challenge faced by brands today.
Safeguard is a leading antibacterial soap brand, which has been present in Philippines for the past 50 years. They have 7 variants to cater to everyone’s individual likings. The bar soaps are usually bought by Filipino moms aged 22-44 for their entire family. The sachets are sold in sari sari stores (tiny neighborhood stores which are only 6 feet x 6 feet in size, where products are sold over the counter).
Safeguard is finding it difficult to make their product stand out in small, dark and cramped stores with multiple products, and convey a sense of premiumness through their packaging. It is also difficult to differentiate between some variants such as the Pure White and Cool Menthol because of similar packaging graphics. We want your help in re-designing the packaging graphics of Safeguard sachets along with designing a Point of Sale display card which can hold up to 18 sachets (3 streamers of 6 variants).
Reference images of a POS display card in store and current sachet design.
POS Display card
Convey a sense of premiumness and make Safeguard stand out in store through a re-designed sachet and a POS display card.
- #1 Prize €2,000
- #2 Prize €1,000
- #3 Prize €500