Closed/Expired: Senior Fitness Smart Mobility in 2030 challenge by Eyeka

The number of adults aged 65 and older living in the United States is projected to soar to 72 million by 2030 – up from 40 million in 2010. America will be a super aged country, one where more than one in five of the population is 65 or older. This new wave of seniors is seeking to live better, longer, although they are at a higher risk of frailty and loss of independence than younger adults. Most of the health problems of older age are linked to chronic conditions, particularly non-communicable diseases. Many of these can be prevented or delayed by healthy behaviours. Even in very advanced years, physical activity and good nutrition can have powerful benefits on health and well-being.

The target audience for this challenge is healthy seniors who believe “living purposefully” is the key to staying young. They want to continue to contribute in meaningful ways to leverage their unique experiences and skills. One example is Voluntourism, finding opportunity to volunteer while traveling. Cultural immersion and service activities offer valuable opportunities to interact with local residents and learn through hands-on projects. They are seeking to have fun and stay fit even when away from home. When thinking about the future, they don’t want aging (physical fitness) to keep them from meeting their goals.

As we fast forward 15 years into the future, a much different world emerges. Convenience abounds in the automated era, from door to door personal mobility services to telecommuting, mobile-health and on-demand delivery of goods, leaving little room for seniors to exercise their bodies through the daily tasks of living.

Read the story of Marcus and Ferne, our fictional characters. It is now the year 2030. Marcus spent the last 25 years of his life in the fast paced world of vertical farm development. Although financially secure, the long hours and extremely competitive nature of his work have taken their toll over the years. Recently retired he is eagerly looking forward to embarking on a new chapter of his life to recharging his batteries.

Marcus and his wife, Ferne, are going to take the next two years to travel across America. They have arranged to visit several friends and family members dispersed across the country and have saved time for a few spontaneous stops along the way. Some major changes have taken place since the last time they visited many of the cities and town on their list. Although they are curious about how tech has changed the cities and roads they are more intrigued to find out how life has changed for people in the new times. They have planned several volunteering engagements along the way to really explore each destination and to experience the local culture, interact with the local residents, and use their skills and abilities to help others through hands-on projects.

Marcus and Ferne know there are new challenges that come with age. They want to continue to enjoy all the joys life has in store for them. They don’t always find the time to stay as active as they would like and with all the luxuries of modern technology they often find themselves with less reason to get up and moving. They worry that the conveniences of automated living have made them complacent and inactive even though they have greater access to whatever their minds can image than ever before.

The objective of this contest is to find ways to help seniors stay fit while they are away from home in a world where everything is accessible with very low effort.


Creative Challenge

Imagine a solution that helps seniors stay active and fit when they are away from home travelling purposefully.

As seen in the context, seniors travel and they do so in a meaningful way. Our sponsor’s conviction is that mobility could be the occasion to stay fit.

Your ideas should be products or services that operate in a “smart world”. It can be apps, activities, services, events etc.

But it’s not about inventing new mobile apps for fitness daily routines or diet. It’s about finding ideas that will help seniors stay active and maintain a healthy lifestyle when they’re away from home. It should be something that helps seniors pursue the meaningful objectives.

We don’t want to get ideas about new vehicles. 

The ideal solution should be one that :

  • Reduces time spent being inactive;
  • Increases body activity;
  • Is engaging, motivating, fun and playful;
  • Can be done independently or in group;
  • Is part of the mobile experience.

Your entry must be made of visuals and text. Please answer the following questions:

  1. How does your idea makes seniors active?
  2. What need or frustration does your solution address?
  3. What are the steps for using your solution?
  4. How is it part of a purposeful travel experience?


  • #1 Prize €3,500
  • #2 Prize €1,500
  • #3 Prize €1,000

Deadline:- 04-12-2016

Take this challenge