Water Serra da Estrela is a pure, crystal-clear spring water of high quality, captured in the granite rock and bottled near its source within the protected area of the Natural Park of Serra da Estrela (1,200 mts altitude). Serra da Estrela is a granite mountain chain and the highest mountain in Portugal.
The water, which takes its name from the area, has a brand signature that says: “the best that the mountain has to offer”. This water is generous. It’s the best water for everybody as it’s a pure, cold and clear water, filtered by granitic rock. It’s also very common for hiking and sightseeing lovers to drink it, as well as food lovers, to accompany the best cheeses and rich local cuisine.
The problem is that water is not a very exciting product. People buy it when they have to (for hikes, for instance) but they don’t really care which brand they choose.
Serra da Estrela wants to innovate and find new ideas to make people choose this particular brand of water.
Can you think of ways to make spring water a product that people want to buy because it offers something its competitors don’t? Keep in mind that your ideas should be catchy and different, but without losing the brand’s essence – close to nature.
Reinvent Serra da Estrela by creating a new product or new packaging.
Think about what the brand could offer to people that is new and unique. It could be a dramatic change in pack, to make it more convenient or fun to use. Or it could be a new product like a new flavor, a new texture, a limited edition.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500