Make-up has become part of every girl and woman’s routine. It is a way to express your feelings, your personality or your style. Based on what you want to communicate to others, you will make-up differently.
Internet has changed the way women access the information related to beauty. Tutorials, ads and branded content have been developing a lot in the recent years and the amount of information available to women about make-up is huge.
On top of this, there are so many make-up brands that it’s made really hard for women to take a decision and have a real preference for a product before she actually brings it back home and uses it…
At the same time, the experience in stores has changed a lot. Interactive mirrors, smart cameras, sensorial discoveries and smart shopping assistance are now quite common in most parts of the world. It has changed yet all the brands seem to do the same… a luxury environment that can be felt as quite cold, a set of technologies and nothing surprising or friendly.
This contest is about a new brand that wants to attract women with a new make-up range of products. This new French Beauty brand will soon be launched globally. This brand, that we’ll call “Back-Stage Couture” (the real name will not be disclosed for this contest), is a luxury brand, extension of a Couture activity. The creative director of this brand is a make-up artist who invents the products and oversees the models’ looks for the fashion shows. As such, the products this artist designs (lipsticks, mascaras, correctors, accessories etc.) are used by professionals for such events.
This brand aims to conquer a new public of Millennials. To do so they plan to create a new type of dedicated corners or shops and they need your creativity for that.
Women want to have an experience when they go in a department store to buy make-up. They don’t just want to buy a product. The store is an ideal for a brand and a woman to meet. Join us to imagine what could happen then…
Get inspired by the back-stage environment to imagine what happens when a woman shops for make-up products.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500