Closed/Expired: Suzuki ALLGRIP video competition

Suzuki ALLGRIP video competition

How can you show the emotional benefit of driving a Suzuki ALLGRIP car with a twist.

Most of the car advertising today has a focus on the emotion/feeling associated with it. The joy, happiness and adrenaline associated with the car are depicted in the most fun and interesting ways. They do not necessarily show the car being driven or the functional benefits, but the focus is on creating stories around the emotional feelings associated with a car.

Suzuki is a global manufacturer of cars and SUVs and have their own 4WD (4-wheel-drive) technology called ALLGRIP. You can know more about ALLGRIP by visiting the website – What they bring to the table through their ALLGRIP equipped cars is peace of mind, excitement and the ability to go beyond. We want to focus on the emotional benefits associated with driving a Suzuki car with ALLGRIP and move away from dull, boring product demonstrations.

To increase awareness of ALLGRIP, we want your help in coming up with a video which gives a twist and brings to life the emotional benefits of driving a Suzuki car with ALLGRIP.

Creative Challenge

Through an engaging and witty video, show us the emotional impact and thrill of driving a Suzuki ALLGRIP car.

One of the primary benefits of driving Suzuki ALLGRIP car is peace of mind. We would highly appreciate it if you choose the theme of ‘Peace of Mind’ for your video. Please look at exploring this theme with your own unique twist –

Peace of Mind – ALLGRIP gives you peace of mind to drive on any surface and under any driving conditions. It gives you the confidence you need to drive with your spirits high. You have a reassuring partner who is always at your side.

One interpretation of peace of mind could be showing how safely a driver can drive ALLGRIP cars, even in heavy rainy or snowy conditions, thanks to the 4WD system, which grips the road firmly.  As a result, the car driver can be in Zen mode and forget about everything during and after driving a Suzuki ALLGRIP car, even going to work and attending to urgent matters.

This could help in adding some wit and humor to the theme. This is just one interpretation, we want to see your own unique take on peace of mind, which adds a twist and makes it witty. Peace of mind is a slightly more challenging theme, but we know how much you love challenges, so blow us away with your creativity.

Besides peace of mind, you may also look at choosing other two primary benefits to show the emotional impact of driving a Suzuki ALLGRIP car – Excitement / Go Beyond

Excitement – With ALLGRIP, you can change any situation into an exciting and pleasurable one. It gives you the freedom to drive on winding roads, rough terrain, in downpours and even in snowy conditions. It gives you the confidence to take charge of the wheel for an exciting drive. You can be more active and feel the freedom and fun.

Go Beyond – New adventures are full of excitement. But some challenges may be difficult to conquer. With ALLGRIP as your trusted partner, you can have the confidence to drive forward. Hand in hand, go beyond, to a broader horizon.

Please make sure you give your own unique twist to these themes if you choose them. For example, you can give a twist to ‘Go Beyond’ by showing child-like behavior and the urge to always explore more and have more experiences. Just like how kids always want to go beyond and explore more things because of their curiosity.

Do not take these examples literally, we want to see your unique interpretations of emotional benefits based on these 3 themes, so surprise us with your creativity.


  • #1 Prize €7,000
  • #2 Prize €5,000
  • #3 Prize €3,000

Deadline:- 05-02-2017

Take this challenge