Closed/Expired: Tide whiteness redefined

Tide whiteness redefined contest

Have you noticed how laundry brands often use boring product demonstrations to prove their product is the best at cleaning and whitening? Or, every brand shows the same bright whites socks as proof that it works?  It’s true that achieving impeccable, bright whites is one of laundry’s biggest challenges.  It seems that communicating whiteness in a creative and interesting way is also one of the biggest challenges!

Tide, a popular detergent brand in 30 countries, is famous for its superior cleaning as proven by its whitening power. Tide delivers excellent whiteness and cleaning performance, but is not a “white coat” scientist type of brand who likes to talk about its superior formula. Instead, Tide communicates with people in a light-hearted, casual tone, as if it was talking to its neighbor about the family, the kids, and daily life. Tide can even be a little bit cheeky – sometimes pushing the boundaries in the face of traditions, but always charming and amusing in its irreverence. In fact, this side of Tide makes it more likeable in the household, and in the community.

Please help Tide find a creative, interesting way to show the impact that bright white laundry has on your everyday life.

Creative Challenge

Create a poster for Tide that redefines whiteness in laundry so it’s more creatively interesting, meaningful and appealing to Mums.


  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Deadline:- 09-07-2017

Take this challenge