You probably use toothpaste every day. Is it always the same one? Used in the same way, applied on your manual or electrical toothbrush?
Now think about when you’re buying toothpaste at the store and how long that takes – we’re pretty sure you don’t give much time (and probably also attention) to that either. You might hesitate for a couple of seconds between a paste that whitens your teeth, one that brings fresh breath, one that takes care of your dental health or maybe even one that combines these benefits. But – in general – you end up buying a toothpaste in a plastic tube with or without a box.
Practically all toothpastes look the same and are used in the same way. Today, a leading oral care brand would like to change that. Can you help to reinvent toothpaste and create the toothpaste of the future that will break the norms of oral care and stand out on shelves in the store? A toothpaste that will bring new beauty and/or health value so that consumers will be willing to pay a little more than for their classic one!
Break the norms of oral care and amaze us with your toothpaste of the future that will bring the tooth brushing experience to a whole new level.
- #1 Prize €6,000
- #2 Prize €3,000
- #3 Prize €2,000
- #4 Prize €1,000
- #5 Prize €500