The motivation for this crowdsourcing campaign results from the ever-increasing trends of urbanization. Especially at a younger age, people are increasingly drawn to cities to work, study, further their education, network, make contacts and, above all, to live in an urban area. However, one of the most important indicators for feeling comfortable in a city is the feel-good factor within one’s own four walls. Housing has a great impact on a person’s work-life balance, as this is the retreat of any urban resident. In this environment, many people face some problems such as stress, imbalance, poor work-life balance, too little recognition, no support, responsibility and overload in daily life and several tasks. That’s why this crowdsourcing campaign aims at enriching the urban life of millennials with the help of a digital product.
Millennials – or Gen Y – are generally born in the years between 1980 and 1995. This generation has lived through three major changes: the digital transformation, the demographic change, and a significant change in values compared to earlier generations like Baby Boomers (very hierarchical and orderly) and Generation X (focused on stability and efficiency). Consequently, Millennials are generally said to be career-oriented, ready to perform and keen to move things forward. They enjoyed a sheltered youth and now want to provide parenting on eye level with less authority (again, compared to earlier generations).
4 best ideas will win the “Vienna Package”, which includes:
- 1 night at Sofitel in Vienna (incl. brunch + payment of public arrival (train))
- Exclusive guided tour through the UNIQA Tower including get-together with the Innovation Team and board members.
- Goodie “Sports” package with great UNIQA articles: Backpack, Yoga mat, Running hood & glove, Headlamp, etc.