The term “dupe culture” refers to the consumer trend of looking for lower-cost alternatives (dupes) to high-end luxury products, with the goal of achieving a similar look or style without the premium price tag. This trend can be found across a variety of products, including hand bags, shoes, makeup, or even certain foods & beverages.
The examples listed above are well-known, but we believe that this trend of “dupe culture” will continue to creep into other industries and products as consumers look for less expensive alternatives to the high-end options of today. We want your help to identify the next great trend in dupe culture!
1) Propose a “dupe” product that you think could be successfully introduced to take market share away from its higher-priced alternatives
2) Tell us what product(s) your “dupe” would be trying to replace. How would it achieve a similar look and feel to its high-priced alternatives?
Awards:- $800
Deadline:- 22-04-2025
