To qualify for the Amazon Saheli Accelerator Programme, businesses must meet the following eligibility criteria:
1. Women-led enterprises: The business must be founded or co-founded by women, or have a majority women ownership and leadership structure.
2. Registered in India: The business entity must be legally registered in India (e.g., sole proprietorship, partnership, LLP, or private limited company).
3. Active or potential sellers on Amazon.in: Applicants should either already be selling or planning to launch their business on Amazon India’s marketplace.
Shortlisted businesses will be selected for the Accelerator Cohort based on the following key parameters:
1. Product Innovation – Originality, differentiation, and problem-solving potential of the product or service.
2. Market Potential – Business scalability, commercial viability, and ability to grow in domestic or global markets.
3. Social & Environmental Impact – Positive contribution towards sustainability, women empowerment, and community welfare.
Awards:-
1. Expert Mentorship & Masterclasses
• Attend exclusive learning sessions with Amazon leaders, industry experts, and venture capitalists.
• Get personalized mentorship on e-commerce, brand strategy, marketing, sustainability, and leadership.
• Opportunity to pitch your business idea to top VCs and ecosystem partners for feedback and funding.
2. Dedicated Onboarding & Launch Support
• A Saheli Associate will guide each participant through a step-by-step onboarding process on Amazon.in.
• Receive complimentary cataloguing, imaging, and listing support to make your products launch-ready.
• Access to Amazon’s tools and dashboards to manage inventory, pricing, and promotions efficiently.
3. Build a Scalable D2C Brand
• Get 1:1 Account Management support to set up and grow your brand directly with consumers.
• Learn how to leverage Amazon Advertising, brand stores, and A+ content for better visibility.
• Explore Amazon Launchpad and other brand-building programmes to reach a global audience.
4. Access to Funding and Investor Network
• Participants receive guidance on pitch deck development and business storytelling.
• Present your venture during Demo Day to marquee venture capital firms and impact investors.
• Opportunity to secure seed funding or growth-stage investments through partner networks.
5. Exclusive Learning Tracks & Business Resources
• Workshops on digital marketing, financial management, and sustainability practices.
• Access to curated Amazon Seller University modules and FITT (IIT-D) incubation resources.
• Continuous support through peer learning circles and women entrepreneur networks.
6. Visibility & Recognition
• Get featured on Amazon Saheli storefront and social channels, showcasing your brand to millions.
• Opportunity to participate in Amazon campaigns and events, amplifying your business reach.
• Receive a Saheli certification, highlighting your business as part of an empowered women-led ecosystem.
Who Can Apply
• Women-led or women-founded businesses, cooperatives, or self-help groups.
• Entrepreneurs developing climate-positive, sustainable, or social impact-driven solutions.
• Businesses at any stage — from early ideation to scaling stage — that wish to leverage e-commerce for growth.
Deadline:- 15-01-2026
