Collaborations between brands has historically been a great way to drive increased sales and excitement among consumers. For example, some notable past collaborations include Pepsi & Peeps, Taco Bell & Doritos, and GoPro & Red Bull.
Recently Dove has collaborated with Crumbl cookies on a variety of products including hand soap, deodorant, and body wash. We want your ideas for what the next great brand collaboration could be for Dove body wash.
1) What are some of your favorite brand collaborations you’ve seen, used, or tasted in the past?
- What made these collaborations so compelling?
- How did you learn about these collaborations?
2) Propose a new collaboration between Dove body wash and a brand of your choosing. Note, you can dream up brand collaborations from any category (e.g., food, clothing, etc.)
- Tell us why you picked the brand you did for this specific collaboration idea
- Describe how the brand collaboration would be emphasized in Dove body wash products (i.e. scents, designs, packaging, etc.)
3) If helpful, provide sketches or mockups showing how the Dove body wash product might look with the collaboration you’re proposing.
Awards:- $1,600
Deadline:- 01-02-2025
