From ancient time to present days, in Asia, alcohol drinking is linked with changing entertainment cultures to enhance enjoyment with friends. Different from drinkers in western countries with higher drinking frequency not limited to specific time and place, the drinking culture (for imported alcohols) is at developing stage and usually driven by specific occasions and needs relate when they are having fun outside, or in-home party to connect, bond with friends.
But today, more and more people drink to boost happiness, yet they become more mindful of preserving health. Drinking imported spirits is also a badge of premium lifestyle/ sophistication and is natural social lubricant in group setting. It is also interesting to know, when selecting alcohols, drinkers in Asia would consider flavours, sensorial experience, popularity, and if it fits the occasions.
As the leading brand of premium vodka, Absolut Vodka see this as an opportunity to tap into the identified opportunity across Asia markets – the growing appreciation on “local inspired” leveraging local culture and ingredients to capture the growth momentum and strengthen our status when it comes to convivial occasions.
With this being said, Absolut Vodka want to invite you to invent a new vodka, vodka based spirit drink or vodka based liqueur inspired by local elements of Asia. Are you up for this challenge?
Invent a truly unique and iconic vodka innovation for Absolut Vodka that taps into emerging trend across Asia markets.
Awards:-
- #1 Prize €1,000
- #2 Prize €750
- #3 Prize €500
Deadline:- 06-03-2022
