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Brandworks Concept to Commercialisation Challenge 2025

saadithya by saadithya
November 8, 2025
in Competitions, Idea competition
Reading Time: 2 mins read
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Brandworks Concept to Commercialisation Challenge
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Purpose: To provide a launchpad to the electronics hardware focused startup founders to efficiently go through the product development phases like MVP (Minimum Viable Product) and PMF (Product Market Fit).

Objective: To create an ecosystem of hardware partners with whom Brandworks can form a future partnership in creating “Make-in India” product portfolio which are innovative and cost effective at the same time. All DPIIT Recognised startups having their solutions based on electronics hardware are eligible to apply.  Revenue generating startups are preferred though not mandatory.

Problem Statement

Innovative and integrated QR based payment devices and POS terminals

Digital Payment Devices (QR soundbox and POS terminal machines) encouraging digital payments in India

Home and commercial audio systems

Audio systems with a range of 10 watt to 1000 watt with improved connectivity options of BLE / WiFi and AI features

Make in India Connectivity and communication module

Working on connectivity as a theme for any IOT products – BLE, Locational Tags, WiFi, LTE (4G and 4G with 2G fall-back)

To design Make in India solar inverters (Grid Tie and hybrid)

Efficient and cost-effective solar inverters meant for residential rooftop – grid tie and hybrid inverters with in-built energy storage system and connectivity options

To design a working prototype of EV bike infotainment clusters

2W and 3W infotainment clusters with connectivity options in the 5-inch, 7-inch and 10-inch sized TFT screens (Automotive components)

Innovative EV charging solutions to provide fast charging for both 2W, 3W and 4W with connectivity options

Innovative EV charging solutions to provide fast charging for both 2W, 3W and 4W with connectivity options

Awards:-

Fiscal Incentives

Maximum 15 shortlisted startups would receive a grant-in-aid of INR 3 Lakhs each based on the discretion of Brandworks Incubation and Research Foundation

Non-Fiscal Incentives

Shortlisted startups would be provided market access either through a partnership with Brandworks or any of the partner customers/consumer brands, expert one to one mentoring, access to world class production infrastructure and an opportunity to get connected to the investor communities.

Deadline:- 26-11-2025

Take this challenge

Tags: Brandworks Concept to Commercialisation Challenge
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