Kia and Talenthouse are looking for some great video content of real, overly enthusiastic fans that are absolutely obsessed with the World Cup.
The great thing about football is that we celebrate our favorite team together, side-by-side with all sorts of different people, from different walks of life. As fans, we don’t limit our celebrations to just the action on the field. And now’s your chance to show us and help us feel all the things that make being a World Cup fan so special…The rituals. The songs. The chants. The superstitions. The fun. EVERYTHING.
- The more personal, intimate, extreme, exciting, crazy, and DEVOTED the fans are, the better.
- Ideally, groups of 3+ friends work best for songs, chants, or cheers, but we are open to great solo videos.
This campaign will culminate in ONE epic video highlighting all the ways people celebrate, cheer and obsess over their teams…and how this support and outlandish behavior actually brings people closer during the World Cup.
1 chosen creator will receive $2,000 and 19 finalists will receive $350.
Content submitted to this brief may be shared on Kia Worldwide social channels around the November World Cup kickoff. These posts will be a rallying cry to inspire fans to post their own World Cup cheers, costumes, rituals, songs, chants and all the other crazy things they do!
Awards:-
Finalists:
19 pieces of work will be chosen by Razorfish/Kia as Finalists. Each will:
- Potentially have their work used across Kia’s social, digital and wider marketing channels
- Receive $350 for each piece selected
Selected Creator:
Additionally 1 piece of work will be chosen as a Selected Creator. The Selected Creator finalist will:
- Potentially have their work used across Kia’s social, digital and wider marketing channels
- Receive $2,000 for the selected piece
Deadline:- 21-10-2022
