De Shang Yun Porcelain, in collaboration with Desall, is looking for a new name and brand identity for its Chinese porcelain brand, targeted at a global audience. De Shang Yun Porcelain (Xi’an) Brand Operation and Management Co., Ltd. was established in 2023 and is located in the historic city of Xi’an, which is both the starting point of the Silk Road and a key hub for China’s Western Development.
The company focuses on preserving and innovating China’s millennia-old porcelain culture, blending traditional craftsmanship with modern design to offer high-end ceramic artworks to a global audience. De Shang Yun Porcelain, named after the virtues of “De” (morality), embodies excellence in craftsmanship, incorporating elements of nature and culture into its products to create a high-end brand with deep cultural roots and contemporary aesthetics.
Collaborating with the world-renowned porcelain hub of Dehua in Quanzhou, the company works with top international designers to create art pieces that integrate both Eastern and Western cultural elements, establishing a global perspective. Upholding the brand philosophy of “Craftsmanship and Quality,” De Shang Yun Porcelain aims to make each product a timeless masterpiece, celebrated for its fine texture, pure colors, and unique forms.
The company’s business scope includes brand planning, marketing consulting, high-end customized gifts, home decor, and art collections, with bespoke services for both individuals and enterprises. Notably, French artist Jean-Charles Pigeau collaborates with the brand, infusing Western artistic romance with Chinese porcelain traditions to meet modern aesthetic needs.
De Shang Yun Porcelain is committed to furthering international brand development. It will continue its collaboration with top global designers to drive product innovation and diversification, creating more high-end ceramic artworks tailored for global markets. The company aims to promote Chinese porcelain culture and craftsmanship on a worldwide scale, allowing more consumers to appreciate the unique charm of Chinese porcelain art. The future of De Shang Yun Porcelain is one of continuous innovation, transcending borders and leading the artistic world.
Awards:- The selection of the winner by the Sponsor and the compensation for the first award of three thousand euros, will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of one thousand five hundred euros for the purchase of the licence for the economic exploitation of projects not recognized as winning proposals.
Deadline:- 18-12-2024
