The men’s personal care market is transforming. The modern grooming routine now encompasses an increasing amount of options, but still has a long way to go to best meet the needs of the modern man.
In this challenge, a major player in men’s grooming is looking for your ideas on how to better serve men’s personal care needs – from product offerings to marketing.
Let’s build the future of men’s care!
1) Use your personal experience and brands/products that have influenced you to design a brand-new personal care product line designed for men that includes Hair, Bar and/or Body Wash, and Deodorant products. Consider the unique needs, preferences, and lifestyles of men in your design.
- What would you call this product line?
- What would be the key features of your brand and products?
- How would the brand look, feel, smell?
- What would be your hero features?
2) How would you market this product and to whom?
- What channels and platforms would you show up on and why?
- How would you get people to notice your brand among all the others?
3) What retailer would you choose to exclusively launch your product in and why?
4) How does this idea stand apart from what is offered today?
5) OPTIONAL: Include sketches, mockups, or artistic renderings of your idea to bring it to life.
Note: you may use AI to generate images of your concepts.
Awards:- $1,600
Deadline:- 25-11-2025
