One of the biggest challenges for people living with atopic dermatitis (AD) is the impact it can have on their mental health and self-esteem.1 It can affect how they perceive themselves or behave, often making them feel self-conscious about the look of their skin and leading many to avoid social activities or personal relationships.2 The anxiety caused by AD can in turn create a vicious cycle that may worsen physical symptoms and lead to additional stress.3 How would you support people living with AD to feel confident in their own skin?\
AD can have a significant negative impact on quality of life, daily routines, and, in turn, self-confidence at every stage of life.4 AD usually appears before the age of five and during a critical development phase when sleep patterns, learned behaviors and a child’s awareness of themself are first established.5 Studies show that teens with AD are targeted with nicknames and jokes by their classmates, which can have a significant impact on their self-confidence, making an already difficult time of life more challenging.4 Many adults with AD feel limited in the responsibilities they can take on at work and uncertainty about career development due to discrimination or negative professional implications. 4
It’s clear that AD can impact mental well-being at any age, highlighting the importance that now is the time to act. We’re calling on people around the world to come up with ideas, big or small, to help strengthen self-esteem for people living with AD.
Read the challenge’s background information for more information about atopic dermatitis and the experiences of people living with it.
Grant recipients have the opportunity to receive funding of up to $10,000 to support the development and implementation of their proposed solution. Grant funding provided will vary based on the scale of the idea submitted.