For thousands of years, people have understood the intrinsic health benefits that are naturally found in tea. Some of these functional benefits enjoyed by tea drinkers include:
- Improved mental clarity/focus
- Stress relief
- Gut health
- Metabolism boosts
Pure Leaf is preparing to launch a sub-line of functional ready-to-drink teas that will emphasize these health benefits. We want your ideas for what to call this sub-line of teas. The goal is that a consumer would know within 3 seconds of looking at the product on the shelf, that it offers some form of benefit/revitalization. Underneath the sub-line name would be a specific call out to whatever benefit that tea contains (i.e. gut health) but your name idea should focus on the overall idea of health benefits instead of narrowly focusing on one in particular.
CONSIDERATIONS:
1) Please include the words “Pure Leaf” at the beginning of your name idea
2) We have already considered the following list of names, so please do NOT submit them as ideas:
- Pure Leaf Functions
- Pure Leaf Purpose
- Pure Leaf Plus
- Pure Leaf Features
- Pure Leaf Vibe
- Pure Leaf Revitalize
- Pure Leaf Renew
- Pure Leaf Revive
- Pure Leaf Reset
- Pure Leaf Essence
- Pure Leaf Vitalis
- Pure Leaf Vivea
NOTE: Please review the attached PDF titled “Pure Leaf Tea Concepts” to see images of the tea cans for this new line.
1) Please submit a name idea for Pure Leaf’s new sub-line of teas focused on health benefits.
2) How does your name idea capture the intrinsic health benefits of drinking tea?
Awards:- $1,600
Deadline:- 10-01-2025
