“Body cleansing” is a term that covers products like bar soap, body wash, and others that are used to wash and cleanse skin, but NOT the face. While there has been some innovation in this space in recent years, it’s still one of those necessary products we all must purchase, and most do it without really thinking too much about it.
We want to re-examine body cleansing to identify opportunities to make it a more exciting part of the consumer shopping experience. This could be changes or improvements to the product itself, the shopping experience, how consumers use their body cleansing products, etc. We are excited to hear your ideas for how to make the future of body cleansing more exciting and engaging for consumers.
1) How would you make the future of body cleansing better for consumers?
- What aspect of consumer interactions with body cleansing does your idea improve? (i.e. the product, shopping experience, use of product etc.)
2) Explain why your idea will resonate with body cleansing shoppers
3) What is a product you buy that DOES has an exceptional shopping experience?
- What makes this product’s shopping experience so great?
- How could it be applied to the body cleansing category?
Awards:- $1,600
Deadline:- 17-01-2025
