Deodorant is not typically a topic that generates great amounts of energy or excitement among consumers. It’s one of those necessary products we all must purchase, and most do it without really thinking too much about it.
However, new introductions into the deodorant space like whole body & natural options have breathed some life into this category. As such, we feel there’s an opportunity to re-examine at all aspects of deodorant – the product, the shopping experience, the application of the product, etc. We want your ideas for how to make the future of deodorant more exciting and engaging for consumers.
1) How would you make the future of deodorant better for consumers?
- What aspect of consumer interactions with deodorant does your idea improve? (i.e. the product, shopping experience, use of product etc.)
2) Explain why your idea will resonate with deodorant shoppers
3) What is a product you buy that has an exceptional shopping experience?
- What makes this product’s shopping experience so great?
- How could it be applied to the deodorant category?
Awards:- $1,600
Deadline:- 15-01-2025
