We are a new alcoholic ready-to-drink brand. (drinks packed in single-use containers intended for immediate consumption) We’re launching nationally in a few new countries and need to find new ways to reach our target audience – Gen Z consumers who are old enough legally to drink alcohol.
This alcoholic product is a flavorful, fruity and refreshing pre-mixed drink made with vodka and real lemon juice available in single-serve cans. (This is not a seltzer beverage) It is perfect for casual get-togethers with your closest friends, barbecues, and pool parties. The brand is all about real fun – the type of fun that isn’t overly planned, where you can let your guard down and be yourself. Where everyone feels like they are a part of the group, never left out.
In the digital age that we live in, marketing campaigns live or die by community engagement and interest via digital channels (Ex. Tik Tok, Instagram, Youtube) Emerging channels also show promise as an opportunity for market capitalization. For example, AI, Augmented reality, Smart speakers, Discord, and Twitch. We want your ideas for how to leverage these digital channels to successfully reach our target audience!
Awards:- $1,600
Deadline:- 07-04-2022
