During this era of Covid-19 fans were unable to visit sporting venues and in some countries, they still cannot. Given the continued uncertainty of new variants and covid waves, sports teams have to take a whole new approach towards fan engagement.
The meaning of fan engagement has broadened and it has forced sports teams to rethink their strategies. New strategies and approaches around merchandising, digital contests, content, virtual viewing have to be thought of.
We want to hear your ideas on how sports teams can engage with their fans virtually and globally.
Please answer the following in detail:
Pick one – merchandise, digital contests, bespoke content, virtual viewing (AR/VR).
- What did you pick?
- Why did you choose the above?
- What is your idea to create fan engagement and hype around the team?
- What makes your engagement idea interesting and why do you think fans will want to engage?
- Meets Deliverables